Your details, and what we do with them.
We collect what we need to send you free research, we never sell it, and our family of brands hears from you only if you tick them.
Last updated 30 October 2026
1.The short version
- We collect what you give us to send you free research, and a little technical data to run and protect the site.
- We never sell your personal information and never give readers’ details to companies we cover or to anyone raising money.
- Our family of brands hears from you only if you tick them, one by one, and only gets your email address and first name.
- You can see, correct or delete your details, or unsubscribe, at any time.
2.What we collect
What you give us. Your email address and how you describe yourself (individual investor, accredited investor, fund or family office, research analyst, broker or adviser, company executive or IR, or media). If you choose: your first name, firm, title, work email, a public professional profile link, a CRD number, the topics and companies you follow, and your family-of-brands choices. Messages you send through our contact form, coverage request or booking pages.
What we record. When and on which page you signed up, the version of the terms and consent text you saw, whether you confirmed your email, a referral code if someone shared a link with you, campaign tags on the link you followed, and whether our emails arrive and are opened.
Technical data. IP address, browser and device type, pages viewed and how the site performs, used for security, to count visits and to fix problems.
In your browser only. Your watchlist, your private notes, your First Look Points and streak, your answers to the daily question, your invite code and a note that you dismissed a banner are kept in your browser’s storage. We never see your watchlist or your notes. Answers to the daily question are also counted, without your name or email, in our site statistics so we can publish the totals.
If you send us something. A take, a question, feedback, a reader group you list with us or a request to join our reader group reaches us with the details you type into it. We publish a take only if you say we may, with your first name and reader type, never your email address.
If you sign in with Google. Google tells us your name, email address and profile photo, and confirms the address. We use them only to sign you in and to fill your profile; we never post anything to your accounts.
We do not ask for account numbers, holdings, net worth, income or identity documents. Please don’t send them.
3.How we use it
- To send the research, alerts and notices you asked for, and to choose what fits how you described yourself.
- To confirm your email address and, if you describe yourself as a professional, to compare what you told us with your work-email domain and public records (see the Subscriber Terms). We check by hand and never scrape or buy data about you.
- To understand our readers in total (for example, how many research analysts read us), to improve the site and to protect it from abuse.
- To answer you, and to meet legal obligations.
4.Sharing with our family of brands
We share your details with a brand only if you choose it. The brands are AIEDGE Media, Luxury Marine Life, Health On The Water, LimitlessPro, Timebroker.SI, G.A.R.M.N.. AIEDGE Media, Luxury Marine Life (including Health On The Water) and LimitlessPro belong to AIEDGE Holdings, Inc., which is under common control with First Look Equities; Timebroker.SI is our founder’s consulting brand; G.A.R.M.N. is an independent ocean-conservation organization.
A brand you choose receives only your email address, your first name and the record of your choice, and may email you only about its products, services, events and content, never to offer securities or investment opportunities. Your reader type, firm, professional details and the companies you follow are never shared with any brand. To withdraw, use the unsubscribe link in that brand’s email or write to us; we pass it on within 10 business days.
5.Who processes it for us
These providers process data for us under their own terms and security programs:
- Google Cloud and Firebase: hosting, our sign-up database, email sign-in links and our site assistant’s server.
- Google Analytics (through Firebase): counts visits, sign-ups and shares. It starts a few seconds after a page loads and sets cookies. You can block it in your browser or with Google’s opt-out add-on.
- TradingView: the delayed quote, chart and calendar panels. They load from TradingView only when you scroll to them, so TradingView receives your IP address and browser details and may set its own cookies.
- Our email provider, to deliver the Weekly and alerts, and Cal.com if you book a call.
- YouTube, only if you press play on a video. Nothing loads from YouTube before that.
- An AI model provider, for the site assistant: what you type into the assistant is sent to our server and the model to answer you. Please don’t type personal or account details there.
6.What we never do
- Sell or rent personal information, or share it for cross-context advertising.
- Give readers’ names, emails or reader types to any company we cover or to anyone raising money.
- Use your details to offer you securities or investment opportunities.
- Describe anyone as a verified or accredited investor.
7.How long we keep it
While you are subscribed. Sign-ups never confirmed are deleted within 30 days. After you unsubscribe, optional details are deleted within 90 days; we keep your email address, the date and your consent history so we can honor your choices. Contact messages are kept as long as needed to answer them and for our records.
8.Your choices and rights
You can ask to see, correct or delete your details, withdraw any consent, or unsubscribe at any time, through the link in every email or our contact form. Depending on where you live (for example California, the EU, the UK or Canada), you may have further rights, including to object or to complain to a regulator. We will not treat you differently for using them.
Our servers are in the United States. If you write to us from elsewhere, your details are processed there.
9.Security
Data travels over encrypted connections, sign-up records cannot be read from the public site, and access is limited to the people who run the newsletter. No system is perfectly secure; if something goes wrong that affects you, we will tell you.
10.Children
The site is for adults. We do not knowingly collect information from anyone under 18 and delete any we find.
11.Changes and contact
We post changes here with their date and email subscribers before a material change. Questions: First Look Equities, 200 South Andrews Ave, Suite 504, Fort Lauderdale, Florida 33301, or our contact form.
Nothing on this site is investment advice, an offer to sell or a solicitation of an offer to buy any security.