June 22, 2016

If I Had More Time, I’d Have Written a Shorter Speech

Too many people talk too long when they get the chance to present. Anyone can stand up and ramble on forever, boring their audience and never reaching a clear conclusion. You may think you’re interesting and that you’ve covered a lot of territory, but your listener is asking, “So what’s in it for me?” It takes a lot of preparation to make your points short and sweet but the rewards will be worth it. People will remember what you say. People will understand your ideas. People will respond to your call to action. Why is brevity so critically important? First of all, Steve Jobs, who left nothing to chance, is quoted in the book, The Presentation Secrets of Steve Jobs as saying, “after 10 minutes you’re going to lose your listeners’ attention.” According to the master presenter, people simply can’t concentrate for longer than that so you’ve got to either keep […]
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